How Sunset Stays Transformed Their Rental Photography
12 properties. 3 platforms. From $4,800/year in photography costs to $1,788 — with better results.
At a Glance
Key Results
24%
More bookings
$3K
/year photo cost savings
85%
Editing time reduction
7 days
Implementation
Results based on Sunset Stays portfolio data. Individual results vary based on property, market, and current photo quality.
The Challenge
12 Properties, 3 Platforms, Zero Consistency
Sunset Stays operates 12 vacation rental properties across the Florida Gulf Coast — a mix of beachfront condos, canal-front homes, and inland family houses.
Expensive annual photography cycle
Spending $400 per property on professional photography every 12–18 months. $4,800/year just to keep listings current — and photos were outdated within 6 months after furniture replacements and repairs.
Inconsistent portfolio quality
Each property was photographed by a different local photographer. The beachfront condos looked polished while the inland homes looked amateur. Guests browsing the portfolio saw inconsistent quality.
Manual resizing consuming hours
Every photo needed manual resizing for Airbnb (3:2), VRBO (16:9), and Booking.com (4:3). The owner spent 15+ hours per month just on photo formatting and uploading.
The Solution
7-Day Implementation Across All Properties
Sunset Stays deployed ImageSystems across all 12 properties in one week.
Account setup, VRBO/Airbnb/Booking.com export profiles configured
Owner trained cleaning staff — 25–30 photos per property during turnover using personal phones
First 4 properties photographed and batch-processed through ImageSystems
All 12 properties photographed, enhanced, and published to all 3 platforms
The Results
Before & After
Bookings
Before
Baseline
After
+24% across portfolio
Impact
From consistent quality + better photos + platform-optimized formatting
Average Nightly Rate
Before
$165
After
$178
Impact
+8% increase
Photography Cost
Before
$4,800/year
After
$1,788/year
Impact
63% savings
Photo Editing Time
Before
15 hrs/month
After
2 hrs/month
Impact
87% reduction
Platform Photo Score
Before
Below average
After
Improved
Impact
Better Expedia/Booking.com content scores
Update Frequency
Before
Annual
After
Monthly
Impact
Cleaning staff photographs after every deep clean
Results vary. Figures reflect Sunset Stays' specific market, property mix, and starting photo quality.
Testimonial
What They Said
“The biggest surprise wasn't the cost savings — it was how much easier my life got. My cleaning team takes photos during turnover. I upload the batch while having my morning coffee. By lunch, all three platforms have fresh, professional images. I used to dread the annual photographer coordination across 12 properties. Now it just happens as part of our cleaning workflow.”
Jessica Torres
Owner, Sunset Stays
Takeaways
Key Takeaways
Cleaning staff can photograph properties during regular turnover — no dedicated photographer needed.
Batch processing 12 properties takes less time than manually formatting photos for one property on three platforms.
Consistency across a portfolio matters. When every listing looks professional, the whole brand benefits.
Monthly updates are better than annual professional shoots. Freshness signals quality to both guests and algorithms.
The ROI was clear within the first month. One extra booking per property paid for the entire annual subscription.
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