Calculate Your Hotel's Photo ROI
Input your property details. See exactly how much better photos will impact your revenue.
Your Property Details
Your Revenue Impact
Total Annual Impact
$417,221
ImageSystems Cost
$1,788/year($149/mo)
ROI
233x
Methodology
How We Calculate the Numbers
Revenue Lift
The VFM Leonardo study found a 136% increase in bookings when hotels upgraded their photos. Expedia data shows a 63% increase in engagement for properties with high Photo Scores. Our calculator uses conservative 5–15% lift estimates based on current photo quality.
Commission Savings
OTAs charge 15–25% commission per booking. Direct bookings cost roughly 4.5%. Better photos on your own website shift bookings from OTAs to direct channels. Even a 10% shift saves significant commission fees annually.
Photo Cost Displacement
Professional hotel photography costs $15,000–$50,000 per year for regular shoots. ImageSystems costs $1,788 per year. Enhancement and formatting that once required expensive reshoots can now be done continuously.
Note: This calculator shows conservative estimates. The 136% booking increase from the VFM Leonardo study suggests the actual impact could be significantly higher.
Cost Comparison
See the Difference
You save up to
$48,212/year
Plus the revenue gains from consistently better photos